Challenge:

The Athlete’s Foot set out to introduce Nike’s Air Max Muse through a focused creative vision centered on female creatives. Rather than launching a broad influencer campaign, they chose to spotlight one featured creative to lead the story. I was selected as the featured creative and brought on to help shape and carry the campaign on a 3-day turnaround, with limited time and resources.

Approach:

As the featured creative, I collaborated closely with The Athlete’s Foot to co-creative direct and script the project, defining the narrative, tone, and visual direction. To bring the vision to life, I worked in collaboration with a photographer and a director, ensuring the execution aligned with the creative intent from start to finish. Within a short window, we delivered a complete content package — from concept to final assets — driven by clarity, efficiency, and strong creative alignment. I also shared the work across my own platforms to extend visibility and reach.

Results:

The campaign launched Nike’s Air Max Muse through a singular, female-forward creative perspective and was featured across all of The Athlete’s Foot national and international platforms, demonstrating the impact of trusting one featured voice to lead both the narrative and the collaboration.